PAYPAL IS A VERY POPULAR ONLINE SERVICE THAT ALLOWS MERCHANTS TO ACCEPT SECURE CREDIT CARD PAYMENTS ONLINE. SGPRO CAN INTEGRATE PAYPAL PAYMENT OPTIONS INTO AN EXISTING WEBSITE.
ONLINE CUSTOMERS TYPICALLY USE A SERVICE LIKE PAYPAL TO MAKE TRANSACTIONS. PAYPAL USERS CAN SAVE THEIR PAYMENT INFORMATION IN ONE PLACE, AND SHOP ONLINE WITHOUT DISTRIBUTING THIS INFORMATION ACROSS THE WEB. PAYPAL ALSO AFFORDS THE CONSUMER THE ABILITY TO CHALLENGE A PAYMENT WHICH ADDS TO THE COMFORT LEVEL PEOPLE HAVE BEFORE DECIDING TO MAKE A PURCHASE ON AN UNFAMILIAR WEBSITE.
USING PAYPAL TO ENHANCE YOUR ECOMMERCE WEBSITE WILL IMPROVE THE CHANCES THAT CONSUMERS WILL BE WILLING TO COMPLETE A PURCHASE ON YOUR WEBSITE.
THE DESIGN OF A WEB SITE IS NATURALLY VITAL TO ITS SUCCESS. WEB SITES TODAY ARE COMPETING FOR THE ATTENTION OF "BROWSERS" WHO ARE NOT EASILY IMPRESSED. "BROWSERS" HAVE ACCESS TO MILLIONS OF WEB SITES AND THE AVERAGE WEB VISITOR WILL GIVE YOU THIRTY SECONDS TO KEEP THEIR ATTENTION.
BANNER ADS ARE GRAPHICS DESIGNED TO BE DELIVERED ON EXTERNAL WEBSITES OR ON YOUR OWN WEBSITE. BANNER AD DESIGN SHOULD REFLECT THE WEBSITE DESIGN. THE LANDING PAGES CAN ALSO BE OPTIMIZED TO ACCOMODATE A PARTICULAR ONLINE MARKETING CAMPAING. MANY COMPANIES USE OTHER MEDIA TO DRIVE ADS TO A PARTICULAR LANDING PAGE AS WELL. MORE BANNER AD INFO?
Unfortunately, this does not always apply to web sites.
We have seen beautiful sites that never get any
traffic, and we have seen amateur sites generate
massive amounts of traffic. What our experience
tells us is that while design is important, ease
of use, and the stickiness factor of a web site (desire for a visitor to return)
seem to contribute to a site's popularity.
